Our Part

Our Part

Doing Our Part

First and foremost a shout out to all those committed to keeping society open from truck drivers to grocery store workers, first responders and of course hospital staffs and the scientists looking to tame the beast. All heroes in my book, all working with purpose.

To anyone reading this, by now you are settled into the reality of living through a pandemic. Bet you thought it was just going to be a few weeks! It’s the stuff of science fiction, an invisible enemy, nothing to make light of. But perhaps that is exactly what we need to do. Look to the light, find the silver linings, show gratitude in the small things and use this time to connect with others we care about.

The PinchPals are created in an art studio where I can romp around and be up to my elbows everyday all day in any number of creative pursuits. I recognize how incredibly lucky I am and grateful every single day for where I live and where I work. My experience of living in a pandemic has limited my movement and squeezed my finances, but these realities have forced me to be resourceful and focused. My heart aches for those all around the world who are deeply impacted with limited options for financial recovery, creative outlets or meaningful human contact.

Purpose vs Passion

I find the word “Passion” to be vastly overused. Passion is defined as an urge, a desire. But purpose, now that is a lot harder to pinpoint.  I am convinced if you can figure out what drives you then your purpose moves front and center. Passion follows and drives purpose, not the other way around.

The PinchPals are purpose driven. Since they were first created some 40 years ago they have existed as a reminder that at our core we are all the same, (see Blog post “Why?” for that story). And, we all want to have others in our lives that “have our back”, no man is an island. PinchPals serve as a way to connect with others, a way to let someone know “you’ve got their back.” They physically represent all of us humans, head, torso, two arms and legs, and at some point in time living with a bit of a belly.

I have always believed the PinchPals would find their time and place, but a pandemic, never in my wildest dreams! No one can escape the fact we are all equally vulnerable, this invisible enemy does not care what color you are, where you live, who you vote for or how much money you have. We all want this nightmare to end, to go back to work, enjoy our friends and family and yet we cannot, not today.


The action we can all take is to follow the recommendations of health care professionals: wash our hands, wear masks and stay home as much as we can. This allows essential workers to better do their jobs. Following health care and science based recommendations is the most prudent way to keep our communities safe and get us all closer…to getting closer!

The latest PinchPals artwork and videos are expressions of connection and gratitude. A simple reminder that we are all, at our core, the same.

PinchPals are all of us! Connect. Let someone know you’ve got their back.




  • Shona D'Cruz
    Posted at 20:17h, 03 May Reply

    Good cause!

  • Cara
    Posted at 23:19h, 03 May Reply

    As I was reading your fabulous blog entry, I realized the song playing in the background was Warning Sign by Coldplay. The lyrics “I miss you” burst through, and made me stop and think about how much I am missing getting together with my friends, making art side-by-side, sharing good food and wine, and most of all, their smiles and caring touch. I worry about the people who do not have others to help them get through this strange and isolating time. We truly are in this together, we’ll get through it together, and we’ll come out better for it on the other side. My heart goes out to those we have lost, and I’m thankful for all the people who are helping fight the healthcare battle. For you we are all truly grateful.

  • Christine Moore
    Posted at 17:18h, 05 May Reply

    Also a good time to support local artists by purchasing a handmade mask. I just got one in the mail yesterday. Now I can do my part in style!

  • Elisa Fleener
    Posted at 09:04h, 13 May Reply

    Your blog post touches my heart.

    After reading this post I thought wouldn’t it be great to express our gratitude for ALL frontline workers by gifting them a PinchPal! The Pandemic is affecting us at home on a personal level. Covid cases at my Mom-in-laws care center has gone from 2 cases to 68. In 10 days. We feel helpless. But we can still connect, show our love and express gratitude when we send PinchPals (with their sweet notes) to Mom and her nurse. What a blessing this is.

  • Jennifer Case
    Posted at 02:40h, 14 May Reply

    This is a wonderful cause and beautifully said. It’s hard with so much uncertainty and conflicting news reports circling this virus, but people are survivors! I have enjoyed seeing how people everywhere are creatively bringing joy and .light to this world. The Pinchpals are bright lights in the dark storm. I love them!

  • Debra Tinker
    Posted at 06:17h, 14 May Reply

    This is the best PSA I’ve seen. It’s captivating, cute, and definitely gets the point across. I wish everyone would understand that breaking their quarantine even once could endanger numerous lives including people they don’t know or will never know. There are so many people who don’t get to be in their own homes. I feel blessed to be able to be in my home with all its comforts. I had to have a COVID test yesterday even though the doctor thinks I had some other virus. I feel perfectly fine now; won’t have the results for another day or so. I am afraid that even though nothing has changed regarding COVID 19, everything is going to open up and this disease will spread all over the place and tens of thousands of more people will die. Every message like this PSA helps to remind people how important it is to stay home. Even if only one person sees this and stays home only one time they are tempted to go out, who knows how many lives will be saved? Brilliant, Bonnie!!!

  • Bonnie Fitzgerald
    Posted at 18:28h, 14 May Reply

    Thank you everyone for your continued support of the PinchPals. I believe if we continue to spread good will, good information and stay positive we will weather this storm.

  • Andrea Edmundson
    Posted at 17:04h, 22 May Reply

    Bonnie, what’s your biggest vision for PinchPals? To have tons of people sharing them? Share them online, or as physical reminders?

  • Emma Springer
    Posted at 16:01h, 05 June Reply

    Reading the blog reminded me of a quote I recently saw that said, “What if 2020 isn’t cancelled? What if 2020 is the year we’ve been waiting for? A year so uncomfortable, so painful, so scary, so raw – that it finally forces us to grow. A year that screams so loud, finally awakening us from our ignorant slumber. A year we finally accept the need for change. Declare change. Work for change. Become the change. A year we finally band together, instead of pushing each other further apart. 2020 isn’t cancelled, but rather the most important year of them all.” PinchPals provide a great way to remember and show thanks for the things and those most important to us.

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